CaribWorldNews, LONDON, England, Tues. Nov. 10, 2009: A new Jamaican jerk sauce has won the best new product award at the inaugural World Food Awards.
Jamaican-born Levi Roots` `Reggae Reggae Jerk Sauce` won the award at the inaugural show held recently in London. The `Reggae Reggae Jerk Sauce` along with another Jamaican product, Caribbean Food Delights` patties, were shortlisted in the category.
The Levi Roots brand found fame in January 2007 when Roots, a chef, extolled the virtues of the sauce, which is a secret blend of herbs and spices passed on to him by his Jamaican grandmother, on the BBC Dragon`s Den Programmed.
He received the backing of entrepreneurs, Peter Jones and Richard Farleigh, which led to the commercial launch of the sauce. The sauce is now stocked by all major retailers and has been extended to a range of new flavors and products.
Roots is now the author of two Jamaican/Caribbean cookbooks, and recently hosted a six-part program on Jamaican and Caribbean food on the BBC.
